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Case Study

A First, Practical Entry into AI: How a Startup Founder Identified Immediate Operational Wins

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Raghav Gupta

Co-Founder, Cininfo

About the Founder and the Organisation

Cininfo is a global community and incubation platform for filmmakers, built around learning, collaboration, and program-led creation. As a founder, Raghav Gupta is closely involved in the operational side of the organisation—coordination, communication, planning, and execution across multiple moving parts.

In an early-stage setup, efficiency isn’t optional. Founders absorb operational load by default.

The Context

For Raghav, this was his first formal exposure to AI through a structured workshop.

Like many startup founders, he was dealing with a wide range of day-to-day operational demands—email communication, deck creation, task organisation, event planning, meeting coordination—often switching contexts rapidly and managing things manually.

AI, until this point, hadn’t been part of a deliberate workflow.

The Core Challenge

The challenge wasn’t ambition—it was bandwidth.

There was no clear entry point into AI that felt immediately usable.

  • Operational tasks consumed a disproportionate amount of time
  • Workflows were fragmented across tools and manual effort
  • Efficiency improvements felt incremental rather than systemic
  • AI tools existed in theory, but not as part of daily operations

What the Workshop Provided

The workshop functioned as an orientation rather than deep specialisation.

For Raghav, this wasn’t about mastering AI—it was about finding leverage.

  • A broad landscape of AI tools applicable to everyday founder tasks
  • Practical use cases tied to real operational needs
  • Exposure to multiple tools—each serving a specific function
  • A sense of what could realistically be implemented immediately

The Shift in Perspective

The biggest shift was recognising how much routine work could be offloaded.

AI stopped feeling abstract and started feeling applicable.

  • Bulk communication and emailers
  • Deck creation and content structuring
  • Task organisation and workflow planning
  • Event coordination and meeting logistics

What Changed After

Post-workshop, Raghav walked away with:

The intent was simple: go back and apply, not just explore.

  • A clearer sense of which AI tools were relevant to his role
  • Motivation to actively test and implement select tools
  • A belief that operational efficiency could improve meaningfully
  • A practical starting point rather than an overwhelming roadmap

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